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V is for VIDEO & FILM

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Whenever someone lights up on screen, it may not be because the story really needs it. There’s often far more smoking on screen than off, and named brands feature prominently in many Hollywood films – including films aimed at children. Why?

Often, it’s because tobacco companies have paid to have their brand promoted in the film.

Video is even better than the original film for tobacco companies – videos are shown worldwide, and get round any advertising bans or age restrictions.This way the tobacco industry reaches far more people than go to the cinema.

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